Moreover, the processes favor established artists who often regularly dominate the weekly charts. “The end result is that digital songs are significantly more likely to fall off the chart in the first week compared to CD songs, but the effect moderates over time as the digital songs are scrutinized and only the good songs remain.” As Jerry Lao and Kevin Hoan Nguyen wrote in their article: The digital vetting process filters through songs, separating dubs and creating songs/singles that chart for only one week, known as “one-week wonders.” Digital songs are considerably more likely to plunge from modern digital vetting processes and disappear from the charts into oblivion. It also ranks songs by radio airplay impressions, sales data, and streaming activity.
For instance, the Billboard’s Hot 100 includes weekly figures of the most popular songs across multiple regions and genres. The data used to evaluate the popularity of music and the artists, is obtained from streaming services in various classifications or charts. Streaming has changed music consumption and distribution, which has significantly altered popularity characteristics. The industry is no longer siloed into discrete functions, such as promotion, publishing, talent management, and royalty collection, as it was in past decades. The wider cultural shift across the music industry, beginning with the advent of streaming, has introduced new types of gatekeepers. “While streaming continues to evolve at a breakneck pace, the system through which artists are paid for the music being listened to hasn’t evolved in tandem - meaning that, as dissenters note, many artists are still paid little, after services and labels take their respective cuts.”īecause of this new impact of streaming on artists, it is imperative to address the hot topic on the minds of many people – the literal and metaphorical death of artists due to mental health struggles, and the impact of streaming gatekeepers. At the same time, streaming has inexorably altered the music industry, which habitually notes the ‘death’ of artists, and many become tagged with the label of being one-hit wonders. As a consequence, music streaming services have resulted in a generation of single songs that have more impact than albums. On a similar note, the tantalizing premise of streaming services has led to success stories for a number of artists. The creative process, and the pressure to remain relevant, exposes them to strong responses of depression, morbid public meltdowns, mental issues, and ultimately, may lead to their death. Although the current music industry offers many artists an opportunity to succeed, many times the artist will work themselves into a very unhealthy state. The mounting pressure to write, produce, and perform great music takes a toll on the artists, if not properly monitored. Contractual idiosyncrasies in the music industry offer several benefits, but also several distinct disadvantages. The spotlight they cast on artistic output is the death of many talented and upcoming artists. Arts and music are the most expressive industries.
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